Reports

MTN, Dangote emerge most admired African brands

MTN, Dangote have emerged the most admired African brands at the 10th Brand Africa 100, Africa’s Top Brands anniversary.

In the sub-survey focused on financial services, GTBank re-claimed the #1 spot after falling out of the top 5 in 2019 return to the top spot with First Bank Nigeria (FBN) and Ecobank claiming the second and third positions respectively.

This year’s rankings included a strong presence of payment service brands PayPal, Western Union and Visa, as digitisation and digital-led economies are expected to accelerate more acutely because of the pandemic.

American sports and fitness company, Nike takes the top spot for the third year in the global ranking position, While in the most admired media brand category, United kingdom’s British Broadcasting Corporation (BBC) retained its number one position.

African brands only occupied 13 of the 100 entries, 7 less from last year’s.

The Brand Africa 100 is a consumer-led survey which seeks to establish brand preferences across Africa.

The survey is conducted among a representative sample of respondents 18 years and older, in 27 countries which collectively represent 50percent of the continent, covering all economic regions and accounting for an estimated 80percent of the population and the GDP of Africa.

The 2020 survey was conducted between February and April 2020 and yielded over 15,000 brand mentions and over 2,000 unique brands.

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