Celebrity GistHorus Eye

Kim Kardashian West’s face masks provoke controversy

The reality star’s non-medical masks, launched through her shape-wear company, suggest the line between fashion and necessity is becoming increasingly blurred

The reality TV star Kim Kardashian West is the latest designer to capitalise on the coronavirus crisis by launching a line of face masks – and has sparked a race row in the process.

Launched over the weekend under the celebrity’s shapewear label, Skims, the non-medical seamless masks come in five skin tones and reportedly sold out in less than 30 minutes. There is now a waiting list for them.

But their runaway success came hand in hand with accusations of “casual racism”, according to some on social media, who pointed out that one of the masks was not the right nude shade for a black model. The Skims site has now changed the model and the mask she wears.

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